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Marketing Your Articles Offline
By Jeff Herring
Most of the tips we offer you on article marketing will be online tips. At the same time, you can do much article marketing offline. This one tip I have used for years and it`s brought in lots and lots of new business. When I am working with someone in my office I never let them leave the office empty handed. I almost always send someone away with a copy of one of my articles. How do you send them away with a copy of an article? Here are several ways: 1. This one is easy for me because I have a column that runs in newspapers worldwide. But you do not have to have a worldwide column to use this one. If you have had an article printed anywhere, online or offline. make copies to give to your clients to take with them. Include your contact info. One of the side benefits of this is that when people go back to work they often show the article to others and they want copies of it and can become prospects. 2. Create mini-posters out of your articles. Go to Wal-Mart or Office Depot and buy a pack of 8.5 x 11 designer paper for $1.47 or so. Print tips from your article on the nice paper and give it to clients. 3. When you are working with clients or prospects online, you can direct them to articles on your website, on other websites or in article directories. 
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